East is exploding ! Artists, art galleries, designers, fashion & vintage shops, music... the energy is palpable. Berliners are atypical, just like their city. A blend of styles. East going West. Can you feel the inspiration ?

Rock’n roll, finance, Queen Mum, rain and minis, Liberty and Portobello, culture and monarchy. City of all extremes, divided between tradition and punk music, London is a multiracial, multicultural welcoming city. Always actual, London inspires, disturbs, corrupts... she’ll make you rich or loose everything. Tune up guitars and say hello to complete freedom of style.

Lively, funny, disconcerting, fast moving and young, this is New York. Skyscrapers, comedy, bagels and hard work, this is New York. The Big Apple sparkles and swings ! Always different, it is America’s capital of style. Gateway to Europe, New York knows how to take advantage of its position and combines style and casual like no other.

The ultimate cliché of the Parisian girl is still well alive... Always chic and charming, she seduces and lives up to her city’s reputation : she shines, she sparkles and know how to turn heads. There is something about Parisians that can transform the simpliest outfit into a fashion statement.

A cool breeze, a bike, rosy cheeks, nice hair, a fresh compexion, a taste of ginger, a unique atmosphere. Stockholm is very nordic when it comes to fashion and design. Clean lines, noble fabrics, silky pullovers... there is more to Suede than Ikea. Thinking, recycling, living, Stockholm is ahead of its time... and dresses accordingly.