Behind IRMDESIGN there is the designer duo, Marion Lalanne and Pierre Alexis Hermet. Freshly graduated from ESMOD Lyon and passionate about art, this talented pair decided to create a conceptual brand, IRMDESIGN, which put uniqueness and exceptionality first. In November 2010, their collection Bodypainting was selected by the design biennial of Saint Etienne, France. They were soon ranked among the 5 designers to follow by the magazine BuyBuy and praised by fashion bloggers, Punky B and Big Beauty, as well as by various journalists. Benefiting from this experience, for summer 2011, they have launched an innovative range of leather bags, a colourful necklace collection made of climbing ropes and collaborated with Blondie's Back for an exclusive edition of their Madeleine model.